7 Ways to Market Your Business on Facebook

Facebook is the number one way to connect and share with friends online. It has now grown into a venue for businesses to market online. In this post, we will highlight 7 ways to market your business on Facebook.

1. Making the most of your page- This is a great want to create your brand and identity. With that, people also enjoy humor on the site. Hence, share videos that are pertaining to your products or services so you engage people.
2. Facebook Advertising: Classified Ads- Facebook offers it's own advertising that are known as "Classified Ads". They include a headline with copy, an image, and a click-through link to a Facebook ad, Facebook app, or outside websie.
3. Hosting Facebook Contests- Running contests, sweepstakes, or promotions, is another tactic that can help you gain fans and increase awareness. 
4. Facebook Promoted Posts- Facebook promoted posts let Facebook page owners pay a flat rate in order to have their individual posts reach a certain amount of consumers. 
5. Facebook Sponsored Stories- This tool shows an ad of another consumers interaction with the business. Basically, it's a word of mouth tool. Therefore, the more your business grows, the more inclined people are going to see it.
6. Facebook Open Graph- This graph lets businesses label a users action with the app. Businesses can create third party applications that connect to a user and post a notice on Facebook when a user performs a specific action within the app. An example of this would be Spotify. Anytime a business requires you to sign in with Facebook, Facebook then receives the feedback immediately. 
7. Facebook Exchange( FBX)- Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding. Advertisers can target consumer markets based on web history data when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.