The Death of Pay Per Click Advertising

For something that's been around for just a few years, PayPer click advertising, or ppc has become an established part of online marketing for many companies. Paid search marketing is the process of gaining traffic by purchasing ads on search engine. However, recent research revealed that 18% of SMEs using google ads words actually get reimbursed by their reinvestment.

Two Reasons Why It's Failing Businesses

1. It's a short term fix- PPC i purely about grabbing the consumers attention instead of establishing a relationship with them.
2. It is brand unaware- PPC is purely about the ad and about capturing the interest of window shoppers. These people are more worried about cost rather than quality.